LEADING
ZERO
CREATIVE TECHNOLOGY STUDIO
XR / Mini apps / AI products
People come to us with a product idea
Usually an unusual one: a trainer that runs inside a VR headset, a game that plays right in the headset’s browser, a drawing laid over a real wall, a personality profile drawn from live speech. Ideas like these don’t fit a template, and we don’t shrink them to fit one.
We work out which technical and product solutions are possible at all, propose the unconventional ones — and take the idea all the way to a product people actually use.
Where we work
Different platforms, one approach:
first understand what the product has to do for a person, then choose the technology.
Areas
01
Extended reality
VR, MR and WebXR: apps for Meta Quest and Pico, mixed reality laid over the room, VR right in the headset’s browser.
02
Mini apps and services
Telegram and VK Mini Apps, bots, the web: bookings, payments, subscriptions, admin tools — with tests, backups and release-based deployment.
03
AI products
Language models and our own text-analysis engines where they actually solve the problem: speech analysis, multi-agent content production, automated checks.
How we work
Four steps from an idea to a product. You can start at any of them — but we almost always start at the first.
01 · Research
Research and product concept
What already exists, what the platform allows, where the idea is strong and where it is risky. We shape the product and the task together with you.
A product concept and a plan for the first version
02 · Prototype
A first version to test
The minimum you can put in people’s hands: test the core mechanic on the device and on users before investing in everything else.
A working build on a real device
03 · Production
Production
App stores, servers, payments, localisation, tests, CI/CD, releases with backups and monitoring.
A product in the store or in production
04 · Support
Support and growth
We stay with the product after launch: fixes, new platforms, new features. Some of our projects have been running for more than a year.
A product that keeps growing
Products we have built
Selected work
VR / Meta Quest
Eagle Eye — a VR eye trainer
WebXR / Browser VR
Frustrain Trainman — a WebXR adventure for Viverse
Film XR
MR / Meta Quest, Pico
SketchAR for Meta Quest and Pico
SketchAR
Mobile / iOS · Pose tracking
Rapty — a dance battle played with your body
Telegram Mini App · In-house product
Tut Mastera! — booking independent masters in Telegram
Telegram / VK Mini App, Web, Print · In-house product
InDecks — a library of knowledge on cards
Telegram Bot, Web, B2B API · In-house product
Personalytic — a personality profile from real speech
What we refuse to do
We don’t work to someone else’s finished spec.
We shape the task together, during research: half the decisions depend on it.
We don’t finish other people’s code.
We answer for the whole product — so we build it ourselves.
We don’t take on projects that have no chance of becoming great.
We take what could become great — and make sure it does.
Who is behind the studio
Behind Leading Zero is a founder-developer who researches, designs and builds the products — from apps for VR headsets to services inside Telegram. The interest is in ideas nobody has built yet and technical problems that have no ready-made answer.
Have a product idea?
Tell us what you want to build.
We’ll start with research.